Every great creation starts as a spark.  Alchemy is the catalyst to bring those ideas to life, ensuring your work is crafted with care, precision, and purpose. More than just a production partner, we are collaborators in the creative process, providing the support and reliability artists need to expand and elevate their vision beyond an idea.

Our mission is rooted in transformation. We’ve created a trusted space where independent creators can produce high-quality merchandise without the uncertainty that often comes with overseas production. Whether it’s custom pins or an ever-growing selection of artistic products, we empower creators to take their work further, giving them the confidence to explore new possibilities by removing the paint points of manufacturing.

Alchemy wasn’t always what it is today. It began with a single moment that reshaped everything.

On Father’s Day 2016, my wife and I found out we were expecting our daughter, Ruby. That same day, Pin Game Strong was born. It started as a way to help fellow artists make enamel pins, something I had been doing since 2014 for my clothing brand. As more creators reached out, it became clear that they needed more than just a manufacturer. They needed someone who understood the challenges of bringing an idea into the world and had their back.

By 2019, the demand for something bigger had become impossible to ignore. Artists wanted to create more than just pins. They needed a trusted production partner who could help them bring their designs to life in new ways. That realization led to the launch of Alchemy, expanding beyond enamel pins to offer a broader range of creative products, all with the same commitment to quality and collaboration.  We don’t launch new products unless our team has vetted the partners we work with and have hard sampled everything with our team’s art.

Creation has always been my compass. From my early days as a musician, sleeping on floors in a punk band, to studying jazz performance and eventually art, my life has been a constant cycle of reinvention. I fell in love with the process and challenge of turning abstract ideas into something real, and something that resonates. That passion became the foundation of Alchemy. We aren’t just making products.  We strive to re-shape the future of independent creators by providing the tools and knowledge they need to elevate their work. The process of making, refining, and seeing an idea come to life has always driven me.

Since our launch, we’ve helped artists produce over 5 million custom products. But numbers only tell part of the story. What matters most is the trust we’ve built, the relationships we’ve formed, and the art we’ve helped creators share with the world.

Being an independent artist comes with challenges, but you don’t have to face them alone. We’re here to make the process easier, to ensure your work is crafted with care, and to help you grow as both a business, and as a creator.

At Alchemy, we believe that every idea deserves to be made real. Let’s build something incredible together and transform your merch.

- Greg / Alchemy